Every month the Business Development Committee reaches out to small business owners, marketing directors, and public relations specialists to gather valuable insight into the rapidly growing construction industry.
If you're looking to create marketing proposals, build relationships with customers, and increase sales, our Best Practices article series can help.
Human-centered leadership emphasizes empathy, authenticity, and a genuine commitment to supporting individuals. By fostering inclusive, resilient, and purpose-driven environments, leaders cultivate empowered teams that drive innovation and growth. Human-centered principles shape organizations where people thrive, establishing a foundation for sustainable success.
The Íæż½ã½ã Business Development Committee reached out to renowned work culture expert Heather McGowan to help us make sense of how different generations approach work, and more specifically, how they approach business development within the construction industry. Here’s what she had to say.
When reaching out to potential clients or owner representatives, it’s crucial to consider several factors as you take the initial steps in building a relationship with business leaders. While there are numerous differences among business owners, we’ll focus on a few key points to guide you on your journey.
The RFP/RFQ (Request for Proposal / Request for Qualifications) has been released. You are feeling good and ready to tackle this project but first we must do our due diligence. Proposals cost money and time whether you win or lose. In summary, the key to developing a successful relationship and positive client experience is communication. Take the time to learn about your clients and be honest and direct when communicating how you can help them achieve their goals.
Tell your story the way it should be told, and intentionally connect with your visitors. Remember, prospective businesses or employees will look at your website before choosing you. Give them a reason to say yes. Yes, to buying your product or service. Yes, to joining your team. Yes, to partnering with you.
If you believe that business development is essential for a company's success - and let's face it, who doesn't? - this article is for you. It provides best practices for 2024 planning and is designed to help you plan and grow your business more effectively, both personally and professionally.
If you’re tired of a shotgun approach to sales and business development, it’s time to change your plan of attack. Account-based marketing (ABM) offers small and medium-sized contractors a critical opportunity to pivot from selling to everyone to capturing the right projects with high-value accounts. With limited resources for business development, ABM is targeted and measurable. Use this guide to start building your account-based marketing plan.
Building relationships through shared interests can make your efforts less self-promotional and lead to unexpected resources that may open opportunities to meet prospective mentors, partners and clients which, in turn, will foster your career and business development.
Industry Conferences are a great way to network and collaborate with your clients and business partners. Essentially it is a single location for you to engage with multiple contacts while making a single trip. Effectively utilized, it is an efficient and cost-effective way to pack a lot of business development into a small window of time. Your long days, properly planned, will provide positive results which will justify the time and expense expended for each event.
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You’ve seen it discussed everywhere lately – from trusted nightly news programs to your teenage kids and from folks as high up in the food chain as U.S. Government officials. And even with all the coverage, there are still many questions left unanswered. Is it breaking any rules? Can it be trusted? Is it going to make our jobs obsolete? We’re talking, of course, about ChatGPT and how AI in digital marketing is seemingly taking over.
