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Want a Strong Brand? Get Your Story Straight

Branding is largely misunderstood and is often associated with the firm’s logo, colors or brand “lookâ€‌. But where the most powerful brands start is in understanding your own message and story. Once the richness of your unique story is uncovered the brand that emerges is lasting, convincing, exciting and authentic.

Author
Danielle Feroleto, Small Giants
Publish Date